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Part Time Marketing Coordinator

Please read the full job description before applying.

Summary

This role is designed to support primarily online marketing efforts for a founder-based small startup focused primarily on the launch of a new book, email list building, content marketing, and online course and membership sales.

A Day In The Life

Your typical week might include tasks like:

• Loading email copy into Kit (formerly ConvertKit) and for email broadcasts

• Working on creating email automations using tags and workflows as part of the lead nurture and conversion or retention funnels.

• Meeting with the CMO to flesh out project plans for campaigns and promotions

• Reviewing drafts of articles and social content from the founder

• Posting articles on the (soon to be) Wordpress site at least bi-weekly

• Creating IG carousels to promote new content and the course

• Supporting the founder with tasks related to the launch of her new book, and participating in the book marketing plan execution.

• Minor updates and changes to the website including copy, images, embedding forms, catching typos, creating opt in, sales, checkout, download, and, thank you pages..

• Writing derivative marketing copy, editing or creating graphic, basic video editing

Overview

Location

Remote

Availability

• This is a part time position for an independent contractor.

• The amount of work will depend on the candidate’s experience and skills, but is estimated at between 10-20 hours per week.

• You  must be available to work mostly between 10am-5pm Eastern US time so that you are available for team and project meetings and collaboration during regular ET work hours.

30 day outcomes

• Demonstrate a high level of attention to detail and to the quality of your work.

• Demonstrate a high level of resourcefulness in finding answers and solving problems on your own and asking for constructive feedback.

• Be comfortable with accessing and using all our tech platforms including Kit (ConvertKit), Wordpress, Canva, Google Drive, Asana, Slack, Typeform, Riverside, and others.

• Be totally up to speed on the Brand and Marketing strategy documentation, the current marketing plan and all active marketing projects in Asana.

• Be familiar with the mission/vision, products, systems, and team members.

• Have a draft of your own daily and weekly work checklist, and a reliable schedule of your working hours.

• Based on 30 days experience, be ready to provide at least one idea for improving or streamlining the way you accomplish the work delegated to you.

60 day outcomes

• Take full responsibility for content marketing production.

• Be proficient enough in all required duties that we can turn a significant portion of our attention to marketing Laura’s upcoming book.

• Consistently demonstrate autonomy and assertiveness in proactively managing your own work and time and staying clear and focused on high priorities.

• Develop enough familiarity with the brand voice to write incidental/derivative copy.

• Suggest at least three more improvements via using better systems, or better tools - including the use of AI and AI-based tools and platforms.

Key Responsibilities

As the Marketing Coordinator, you will be responsible for assisting in the execution of marketing and sales related projects and tasks including:

• Content Production Support 

• Supervise production, scheduling and publication of content marketing including articles, emails, and social post content production system in Asana

• Email Production Support

•  Use Kit (ConvertKit) to design and send emails, set up and maintain email funnels, manage tagging systems, and publish newsletters 

• Social Media Production Support

• Schedule and publish and potentially even moderate posts on social media platforms and generate performance reports.

• Campaigns and Promotions Support 

• Support in executing launches, promotions, sales, virtual events, webinars, etc

• Support in any paid advertising we may do

• Support our efforts to generate new traffic from referrals, organic traffic, social traffic, paid traffic, etc

• Basic Website Support

• Publish articles and other web content and update HTML pages on website 

• Some Simple Copywriting

• Write occasional, ongoing marketing and sales copy based on the branding guide document and other strategic documents, including emails, webpages, flyers, etc.

• Be familiar with marketing copywriting best practices so you can provide proactive feedback to content contributors on the team to make their content optimized for engagement - including email subject lines, formatting for article and email engagement, and hooks and CTAs, etc.

• Some Basic Creative work

• The ideal candidate will have solid basic graphics and video editing skills for basic projects that are too small or not complex enough to outsource

• Excellent writing skills and the ability to write incidental copy like logistical emails, web page copy, retention emails, copy in the product portal / community, etc.

Possible Operational Support

Beyond the core areas listed above, and depending on experience and bandwidth, here are the other areas of work you may be asked to participate in. 

• Research Projects:

• Assisting with marketing and content related research projects as needed, providing support, problem-solving, research, and planning. (This might include anything from competitor and audience research, to article citation research, to researching new marketing tools and tactics.)

• Asset management and tracking: 

• Participate in organizing and managing all marketing assets associated with LD.com and ensure they are properly named, templated, and organized in Google Drive 

• Building out organization SOP documentation:

• Create and keep updated various SOPs related to your work

• Research and devise intelligent uses for AI tools to improve speed and productivity without sacrificing quality of work.

Requirements, Qualifications

Employment Type / Compensation

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